Big Picture

Consider the one billion people currently dying from hunger. Rather than be overwhelmed by the devastating toll chronic hunger has on human lives, try looking at this social injustice from a different perspective. There are not one billion people desperately waiting for us to feed and save them, there are one billion members of our human family with amazing potential yearning for the opportunity to contribute to humanity. In this new light, ending hunger is no longer a problem to be solved; it is an exhilarating opportunity to unleash the human spirit.

Now, imagine if every time you walked into a FeelGood Deli, information about ending hunger was communicated from this new perspective. 100% of your meal profits are invested in the potential of these one billion people. Your sandwich is made with local ingredients and served in biodegradable packaging. The deli is managed and operated by college students who are contributing their energy and leadership to this movement and in return are getting hands-on experience with grassroots mobilization and operating a socially and environmentally conscious enterprise. The volunteers are knowledgeable about the complex issues and solutions to chronic hunger and are helpful in answering any questions you might have while ordering. Finally, you don't pay for your meal; you are left in freedom to donate what you feel is appropriate and you walk away with a delicious, wholesome lunch, a better understanding of hunger and a deep sense of hope.

If this was our daily lunch experience, we would live in a different world; generosity, civic engagement and a comprehensive understanding of common humanity would become a daily part of our lives.

FeelGood is using the powerful vehicle of a retail franchise to create a generation of changemakers and a world free from hunger. On campuses across the nation, FeelGood students are running non-profit delis where 100% of the proceeds are invested in sustainable development and where a new perspective on humanity is fostered. We are equipping the next generation with the skills of applied empathy, teamwork and leadership and we are raising hundreds of thousands of dollars for the most effective, cutting edge work in poverty eradication in the process.