The Big Picture

Consider the 850 million people currently dying from hunger. Rather than be overwhelmed by the devastating toll chronic hunger has on human lives, try looking at this social injustice from a different perspective. There are not 850 million people desperately waiting for us to feed and save them, there are 850 million members of our human family with amazing potential yearning for the opportunity to contribute to humanity. In this new light, ending hunger is no longer a problem to be solved; it is an exhilarating opportunity to unleash the human spirit.

Now, imagine if every time you walked into a FeelGood Deli, information about ending hunger was communicated from this new perspective. 100% of your meal profits are invested in the potential of these 800 million people. Your sandwich is made with local ingredients and served in biodegradable packaging. The deli is managed and operated by college students who are contributing their energy and leadership to this movement and in return are getting hands on experience with grassroots mobilization and operating a socially and environmentally conscious enterprise. The workers are knowledgeable about the complex issues and solutions to chronic hunger and are helpful in answering any questions you might have while ordering. Finally, you didn’t pay for your meal; you were left in freedom to donate what you feel is appropriate and you walk away with a delicious, wholesome lunch, a better understanding of hunger, and a deep sense of hope.

If this was your daily lunch experience, we would live in a different world; generosity, civic engagement and a comprehensive understanding of humanity would become a daily part of life for the masses.

FeelGood’s innovative idea for lasting change is to use the powerful vehicle of a retail franchise to create a culture of generosity and a world free from hunger. Our vision is to empower our future leaders - college students - on every college campus to run non-profit FeelGood delis where 100% of the proceeds are invested in sustainable development and where a new perspective on humanity is fostered.

Through a dedicated group of FeelGood alumni, we will strengthen our deli operations, help college students transition into socially conscious careers and continue to keep citizens engaged and equipped to create social change. With each sandwich sold we invite a deeper discourse about humanity and inspire our customers to be changemakers.